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Brioche Buns imp by St. Pierre
St. Pierre

Brioche Buns imp

Barcode 5027952012511
Scanned  31  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Brioche Buns imp is ultra-processed.

Classified as UPF because the ingredient list includes industrial additives and processed ingredients such as invert sugar syrup (an industrially processed sugar syrup), flavouring (industrial flavouring agents), and emulsifier (mono- and diglycerides of fatty acids). These are hallmarks of ultra-processed foods under the NOVA system.

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    egg
    Animal protein product from birds, commonly used as a basic ingredient in many foods.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • UPF
    invert sugar syrup
    A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    dried skimmed milk
    Dried skimmed milk is powdered milk with fat removed, used as a dairy ingredient to provide protein and calcium.
  • OK
    concentrated butter (milk)
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • UPF
    flavouring
    A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
  • UPF
    mono- and diglycerides of fatty acids
    Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
  • OK
    milk proteins
    Proteins derived from milk (e.g., casein, whey proteins) used as a food ingredient to add texture, nutrition, or functional properties.
  • OK
    deactivated yeast (inactive yeast)
    Yeast that has been heated or treated to stop fermentation, used as a leavening agent or nutritional supplement without rising.
  • OK
    malted rye flour
    Rye flour that has been malted, enhancing enzymes and flavor; used in baking and specialty breads.
  • OK
    colour (beta carotene)

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Brioche Buns imp

Is Brioche Buns imp ultra-processed?

Yes — Brioche Buns imp by St. Pierre is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the ingredient list includes industrial additives and processed ingredients such as invert sugar syrup (an industrially processed sugar syrup), flavouring (industrial flavouring agents), and emulsifier (mono- and diglycerides of fatty acids). These are hallmarks of ultra-processed foods under the NOVA system.

Which ingredients in Brioche Buns imp are ultra-processed?

Nomi flags 3 ingredients in Brioche Buns imp as ultra-processed markers: invert sugar syrup, flavouring, mono- and diglycerides of fatty acids. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Brioche Buns imp?

Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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