Yes — Wraps Original is ultra-processed.
The product is UPF because it contains several industrial additives and formulations, including acidity regulator (malic acid), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flavouring. These ingredients are characteristic of ultra-processed foods under the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Yes — Wraps Original by Mission is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because it contains several industrial additives and formulations, including acidity regulator (malic acid), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flavouring. These ingredients are characteristic of ultra-processed foods under the NOVA classification.
Nomi flags 4 ingredients in Wraps Original as ultra-processed markers: malic acid, mono- and diglycerides of fatty acids, preservatives (potassium sorbate, calcium propionate), flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.