Yes — Plain bagels is ultra-processed.
Classified as UPF because the ingredient list includes industrial additives: preservative (calcium propionate) and flour treatment agent (ascorbic acid), as well as refined sugar. These indicate industrial formulation beyond basic culinary ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Yes — Plain bagels by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the ingredient list includes industrial additives: preservative (calcium propionate) and flour treatment agent (ascorbic acid), as well as refined sugar. These indicate industrial formulation beyond basic culinary ingredients.
Nomi flags one ingredient in Plain bagels as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including plain bagel by Cohen's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.