Yes — 2 Brioche Burger Buns is ultra-processed.
The product is ultra-processed. It contains several NOVA UPF indicators: stabilisers (hydroxypropyl methyl cellulose, xanthan gum), a fermented maize starch, humectant (vegetable glycerol as an additive function), and natural flavouring. These are industrial additives used to modify texture, shelf-life, and flavour, which classifies the product as ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Yes — 2 Brioche Burger Buns by Genius is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed. It contains several NOVA UPF indicators: stabilisers (hydroxypropyl methyl cellulose, xanthan gum), a fermented maize starch, humectant (vegetable glycerol as an additive function), and natural flavouring. These are industrial additives used to modify texture, shelf-life, and flavour, which classifies the product as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.