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Yes — 2 Brioche Burger Buns is ultra-processed.
The product is ultra-processed. It contains several NOVA UPF indicators: stabilisers (hydroxypropyl methyl cellulose, xanthan gum), a fermented maize starch, humectant (vegetable glycerol as an additive function), and natural flavouring. These are industrial additives used to modify texture, shelf-life, and flavour, which classifies the product as ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Yes — 2 Brioche Burger Buns by Genius is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed. It contains several NOVA UPF indicators: stabilisers (hydroxypropyl methyl cellulose, xanthan gum), a fermented maize starch, humectant (vegetable glycerol as an additive function), and natural flavouring. These are industrial additives used to modify texture, shelf-life, and flavour, which classifies the product as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.