Day Up

Blue

Barcode 5902221668074

No — Blue is not ultra-processed.

The ingredients are fruit puree, natural yogurt, quinoa flakes, and oat flakes. These are minimally processed foods without industrial additives, refined syrups, artificial sweeteners, flavorings, or emulsifiers, so under NOVA this would not be classified as ultra-processed.

Ingredients

No ultra-processed markers

OK

fruit puree 71% (banana 35%, pear 26%, blueberry 10%)
OK

natural yogurt 26%
OK

quinoa flakes 2%
OK

oat fakes 1%

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Common questions about Blue

Is Blue ultra-processed?

No — Blue by Day Up is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are fruit puree, natural yogurt, quinoa flakes, and oat flakes. These are minimally processed foods without industrial additives, refined syrups, artificial sweeteners, flavorings, or emulsifiers, so under NOVA this would not be classified as ultra-processed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.