Marks and Spencer

Soft Golden Wholemeal Farmhouse

Barcode 00246255

Scanned 61 times by Nomi users

Yes — Soft Golden Wholemeal Farmhouse is ultra-processed.

The product is classified as ultra-processed because it contains palm oil and fractionated palm oil (highly refined oils), and emulsifier E472e, which are industrial additives used to modify texture and shelf-life according to the NOVA system.

Ingredients

1 ultra-processed marker

OK

stoneground golden wholemeal wheatflour
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

dried fermented wheat flour

Dried flour produced through fermentation of wheat, used as a basic baking ingredient.
OK

wheat flour

Ground wheat used as a basic baking/ cooking staple. A single-ingredient cereal product.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

dried (wheat gluten)
OK

(soya) flour
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

fractionated palm oil
OK

brown sugar

Unrefined or partially refined sugar with molasses giving a brown color and distinctive flavor; a basic sweetener.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

wholemeal wheat flour

Coarsely milled whole wheat flour containing bran, germ, and endosperm; used as a staple baking ingredient in breads and pastries.
OK

emulsifier e472e
OK

ascorbic acid (vitamin c)

A water-soluble vitamin (vitamin C) used as an antioxidant and preservative in foods.
OK

(wheat) starch

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Soft Golden Wholemeal Farmhouse

Is Soft Golden Wholemeal Farmhouse ultra-processed?

Yes — Soft Golden Wholemeal Farmhouse by Marks and Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil and fractionated palm oil (highly refined oils), and emulsifier E472e, which are industrial additives used to modify texture and shelf-life according to the NOVA system.

Which ingredients in Soft Golden Wholemeal Farmhouse are ultra-processed?

Nomi flags one ingredient in Soft Golden Wholemeal Farmhouse as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Soft Golden Wholemeal Farmhouse?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.