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Yes — Medium sliced super soft white is ultra-processed.
The product contains palm oil, which has been pre-identified as an ultra-processed ingredient. It also includes malted wheat flour (an industrial flavoring/extract) and vitamin D yeast (an industrially processed ingredient). Therefore, according to NOVA criteria and the given rules, the bread is classified as ultra-processed (UPF).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Ciabatta Roll
Tesco
Not UPF
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
Yes — Medium sliced super soft white by M&S is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains palm oil, which has been pre-identified as an ultra-processed ingredient. It also includes malted wheat flour (an industrial flavoring/extract) and vitamin D yeast (an industrially processed ingredient). Therefore, according to NOVA criteria and the given rules, the bread is classified as ultra-processed (UPF).
Nomi flags one ingredient in Medium sliced super soft white as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
