Sainsbury’s

Brioche burger buns

Barcode 00497657

Scanned 18 times by Nomi users

Yes — Brioche burger buns is ultra-processed.

The product is classified as ultra-processed because it contains palm oil (a highly processed refined oil) and additives such as flavouring and the colouring agent carotenes. These are industrial ingredients/additives characteristic of NOVA ultra-processed foods.

Ingredients

2 ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

pasteurised free range egg (12%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

butter (cows' milk) (1.5%)
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

colour: carotenes; flour treatment agent: ascorbic acid

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Common questions about Brioche burger buns

Is Brioche burger buns ultra-processed?

Yes — Brioche burger buns by Sainsbury’s is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil (a highly processed refined oil) and additives such as flavouring and the colouring agent carotenes. These are industrial ingredients/additives characteristic of NOVA ultra-processed foods.

Which ingredients in Brioche burger buns are ultra-processed?

Nomi flags 2 ingredients in Brioche burger buns as ultra-processed markers: palm oil, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.