Yes — poulain is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list includes industrial additives and processed ingredients such as an emulsifier (soy lecithins) and flavoring (natural vanilla flavor). These are characteristic of NOVA Group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Strawberry Conserve
Sainsbury's
Not UPF
Clear Honey
Tesco
Not UPF
STRAWBERRY PRESERVE
Wilkin & Sons Ltd
Not UPF
Custom - Strawberry Jam
Hartley's
Not UPF
Lemon curd
Tiptree, Wilkin & Sons Ltd.
Not UPF
Taste the Difference Bitter Seville Orange Marmalade
Sainsbury's, Taste the difference
Not UPF
Mackays Seedless Bramble Preserve 340G
Mackays
Not UPF
pure Canadian maple syrup
Asda
Not UPF
Rapberry Jam
Sainsbury’s
Not UPF
Maple Syrup
Asda
Not UPF
Yes — poulain by Poulain is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list includes industrial additives and processed ingredients such as an emulsifier (soy lecithins) and flavoring (natural vanilla flavor). These are characteristic of NOVA Group 4 ultra-processed foods.
Nomi has reviewed similar products that are not ultra-processed, including Creamy Chocolate and hazelnut butter by plants, Nuccy ultimate choco flow with Ashwagandha by nuccy. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.