M&S Food

Extremely Chocolatey Hot Cross Buns

Barcode 29131075

Yes — Extremely Chocolatey Hot Cross Buns is ultra-processed.

This product is classified as ultra-processed (UPF). The ingredient list is valid and contains several industrial additives and ultra-processed components, including invert sugar syrup, palm fat, dextrose, maltodextrin, emulsifiers (lecithin; E471, E472e, E470a), and natural vanilla flavouring. According to NOVA, these additives and processed ingredients indicate an ultra-processed formulation.

Ingredients

5 ultra-processed markers

OK

wheat flour

Ground cereal grain flour from wheat; a basic, staple baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

dark chocolate (13%) (sugar, cocoa mass, cocoa butter, natural vanilla flavouring , emulsifier: lecithin)
OK

milk chocolate (13%) (sugar, dried whole milk, cocoa butter, cocoa mass, emulsifier: lecithin)
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

fat-reduced cocoa powder

Cocoa powder from which most of the fat (cocoa butter) has been removed; used to add cocoa flavor with lower fat content.
OK

wheat gluten

A protein-rich dried form of gluten obtained from wheat, used as a binder and texturizer in bakery and meat substitutes.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

malted wheat

Wheat that has been germinated and dried to stop enzyme activity, often used as a malt in baking or brewing; provides sweet, malty flavors.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

dried fermented wheat flour

Dried flour produced through fermentation of wheat, used as a basic baking ingredient.
OK

emulsifier: e471, e472e, e470a
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
UPF

pea protein

Protein derived from yellow peas, often sold as powder or isolate for texturizing and fortification.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.

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Common questions about Extremely Chocolatey Hot Cross Buns

Is Extremely Chocolatey Hot Cross Buns ultra-processed?

Yes — Extremely Chocolatey Hot Cross Buns by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). The ingredient list is valid and contains several industrial additives and ultra-processed components, including invert sugar syrup, palm fat, dextrose, maltodextrin, emulsifiers (lecithin; E471, E472e, E470a), and natural vanilla flavouring. According to NOVA, these additives and processed ingredients indicate an ultra-processed formulation.

Which ingredients in Extremely Chocolatey Hot Cross Buns are ultra-processed?

Nomi flags 5 ingredients in Extremely Chocolatey Hot Cross Buns as ultra-processed markers: invert sugar syrup, palm fat, pea protein, dextrose, maltodextrin. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.