Ferrero

Nutella

Barcode 3017624010701

Scanned 24 times by Nomi users

Yes — Nutella is ultra-processed.

The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial ingredients/additives: palm oil (a highly refined industrial oil), emulsifier (an industrial additive used to maintain texture), and vanillin (a synthesized flavoring). These ingredients place the product in the NOVA ultra-processed category, even though it also contains basic ingredients like sugar, hazelnuts, skimmed milk powder, and cocoa.

Ingredients

3 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

hazelnuts

Edible nuts from Corylus trees, rich in fat, protein, and micronutrients; commonly roasted or eaten raw as a snack or used in baking and confectionery.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

fat reduced cocoa
UPF

emulsifier

A generic food additive that helps blend ingredients with different phases (oil and water); often an industrial or processed ingredient.
UPF

vanillin

A flavoring agent used to impart vanilla aroma and taste; can be natural or synthetic.

Swap it for something less processed

See all Sauces, Condiments & Spreads →

Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.

Common questions about Nutella

Is Nutella ultra-processed?

Yes — Nutella by Ferrero is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains several industrial ingredients/additives: palm oil (a highly refined industrial oil), emulsifier (an industrial additive used to maintain texture), and vanillin (a synthesized flavoring). These ingredients place the product in the NOVA ultra-processed category, even though it also contains basic ingredients like sugar, hazelnuts, skimmed milk powder, and cocoa.

Which ingredients in Nutella are ultra-processed?

Nomi flags 3 ingredients in Nutella as ultra-processed markers: palm oil, emulsifier, vanillin. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.