Yes — Pasquier 8x Brioche Rolls is ultra-processed.
Classified as ultra-processed because the ingredient list includes industrial additives and processed ingredients such as emulsifier (mono- and diglycerides of fatty acids) and flavourings, which fall under NOVA ultra-processed criteria.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Yes — Pasquier 8x Brioche Rolls by Brioche Pasquier, Coca Cola, Kleenex is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and processed ingredients such as emulsifier (mono- and diglycerides of fatty acids) and flavourings, which fall under NOVA ultra-processed criteria.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.