Yes — Brioche Rolls Chocolate Chips x 8 is ultra-processed.
Classified as ultra-processed because the ingredient list contains several industrial additives and processed ingredients such as emulsifiers (lecithins, mono- and diglycerides of fatty acids), a thickener (carob seed flour), vanilla flavouring, and refined chocolate chips. These are markers of NOVA group 4 ultra-processed foods.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
wildfarmed sliced white
wildfarmed
Not UPF
Multiseed Loaf
Sainsbury's Taste The Difference
Not UPF
Cinnamon Knots
Aldi Specially Selected
Not UPF
Butter croissant
Aldi
Not UPF
Tesco Finest All Butter Croissant 4 Pack
Tesco
Not UPF
ALL BUTTER CROISSANTS
taste THE DIFFERENCE
Not UPF
All Butter Croissants
M&S Food
Not UPF
All butter croissants
Bon Appetit
Not UPF
Butter croissant
Waitrose
Not UPF
Yes — Brioche Rolls Chocolate Chips x 8 by Brioche Pasquier is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list contains several industrial additives and processed ingredients such as emulsifiers (lecithins, mono- and diglycerides of fatty acids), a thickener (carob seed flour), vanilla flavouring, and refined chocolate chips. These are markers of NOVA group 4 ultra-processed foods.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.