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Yes — 8 Choc chip brioche rolls is ultra-processed.
The product is ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier sunflower lecithin in the chocolate chips; the emulsifier blend mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, and polyglycerol esters of fatty acids; and natural flavourings. These are characteristic UPF ingredients under NOVA, going beyond basic culinary processing. Other ingredients like ascorbic acid (antioxidant) and colour: carotenes are additional isolated additives that reinforce the UPF classification.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Parmigiano Reggiano & Poppyseed Torinesi Breadsticks
Crosta & Mollica
Not UPF
Piadina
Crosta & Mollica
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
White Sourdough Bread
Waitrose
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Slow-roast tomato sourdough
Co-op
Not UPF
Yes — 8 Choc chip brioche rolls by La Boulangère is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier sunflower lecithin in the chocolate chips; the emulsifier blend mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, and polyglycerol esters of fatty acids; and natural flavourings. These are characteristic UPF ingredients under NOVA, going beyond basic culinary processing. Other ingredients like ascorbic acid (antioxidant) and colour: carotenes are additional isolated additives that reinforce the UPF classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.