La Boulangère

8 Choc chip brioche rolls

Barcode 3284230012003

Yes — 8 Choc chip brioche rolls is ultra-processed.

The product is ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier sunflower lecithin in the chocolate chips; the emulsifier blend mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, and polyglycerol esters of fatty acids; and natural flavourings. These are characteristic UPF ingredients under NOVA, going beyond basic culinary processing. Other ingredients like ascorbic acid (antioxidant) and colour: carotenes are additional isolated additives that reinforce the UPF classification.

Ingredients

2 ultra-processed markers

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

fresh eggs
OK

chocolate chips 11
OK

5% (sugar, cocoa mass, cocoa butter, emulsifier: sunflower lecithin, vanilla extract)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

egg white

Proteine-rich clear part of an egg, separated from the yolk. Commonly used as a low-fat protein source in cooking and baking.
OK

leaven (wheat, malted wheat and rye flours, water, yeast)
OK

skimmed milk powder 1
OK

8%
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

emulsifiers: mono - and diglycerides of fatty acids - sodium stearoyl-2-lactylate - polyglycerol esters of fatty acids
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

antioxydant: ascorbic acid
UPF

carotenes

Natural pigment family (carotenoids) used as a colorant in foods; derived from plant sources. If extracted/isolated as an additive, it is considered an industrially processed ingredient.

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Common questions about 8 Choc chip brioche rolls

Is 8 Choc chip brioche rolls ultra-processed?

Yes — 8 Choc chip brioche rolls by La Boulangère is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier sunflower lecithin in the chocolate chips; the emulsifier blend mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, and polyglycerol esters of fatty acids; and natural flavourings. These are characteristic UPF ingredients under NOVA, going beyond basic culinary processing. Other ingredients like ascorbic acid (antioxidant) and colour: carotenes are additional isolated additives that reinforce the UPF classification.

Which ingredients in 8 Choc chip brioche rolls are ultra-processed?

Nomi flags 2 ingredients in 8 Choc chip brioche rolls as ultra-processed markers: natural flavourings, carotenes. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.