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Yes — Seeded flatbread is ultra-processed.
This flatbread is classified as ultra-processed because it contains several industrial additives and processed ingredients. In particular, it includes raising agents such as diphosphates and calcium phosphates, a preservative (calcium propionate), and wheat starch, all of which are characteristic of ultra-processed foods in the NOVA system. Other components like spirit vinegar and refined rapeseed oil also reflect industrial processing. While it also contains basic ingredients like wheat flour, seeds, water, and yeast, the presence of these ultra-processed additives leads to an overall classification as ultra-processed (UPF).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Yes — Seeded flatbread by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). This flatbread is classified as ultra-processed because it contains several industrial additives and processed ingredients. In particular, it includes raising agents such as diphosphates and calcium phosphates, a preservative (calcium propionate), and wheat starch, all of which are characteristic of ultra-processed foods in the NOVA system. Other components like spirit vinegar and refined rapeseed oil also reflect industrial processing. While it also contains basic ingredients like wheat flour, seeds, water, and yeast, the presence of these ultra-processed additives leads to an overall classification as ultra-processed (UPF).
Nomi flags one ingredient in Seeded flatbread as an ultra-processed marker: diphosphate salts used as leavening agents. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
