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Malted Bloomer by Rowan Hill
Rowan Hill

Malted Bloomer

Barcode 4056489159780
Scanned  70  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Malted Bloomer is ultra-processed.

The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).

Ingredients

1 ultra-processed marker
  • OK
    wheat flour
    A basic flour ground from wheat, often enriched with added minerals and vitamins.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    malted wheat flakes
    A processed breakfast cereal made by malting wheat and flaking; typically used as a cereal or ingredient in foods.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    malted wheat flour
    A refined flour produced from wheat that has been malted to convert starches into fermentable sugars, often used in baking for flavor or texture.
  • OK
    rye flour
    Finely milled flour produced from rye grains; a common cereal grain used in breads and baked goods.
  • OK
    rice flour
    A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
  • UPF
    dextrose
    A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
  • OK
    wheat sourdough
    Fermented dough made from wheat flour; traditional leavened bread base.
  • OK
    calcium sulfate (acidity regulator)
    A mineral-based acidity regulator additive used in food processing.
  • OK
    citric acid; raising agents: ammonium carbonates
    Citric acid is a weak organic acid used as a souring agent; ammonium carbonate is a leavening agent used in baking. Together this entry lists two types of ingredients commonly used in baking formulations.
  • OK
    sodium carbonates; flour treatment agents: ascorbic acid
    Sodium carbonate (and related salt forms) can be used as a food additive; ascorbic acid (vitamin C) is used as a flour treatment improver. This entry includes both a base ingredient and an additive used in flour processing.
  • OK
    l-cysteine; preservative: calcium propionate; wheat starch
    L-cysteine is an amino acid dough conditioner; calcium propionate is a common preservative; wheat starch is a basic carbohydrate used as a thickener or filler in many products.

Healthier alternatives

Reviewed by Nomi

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Common questions about Malted Bloomer

Is Malted Bloomer ultra-processed?

Yes — Malted Bloomer by Rowan Hill is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).

Which ingredients in Malted Bloomer are ultra-processed?

Nomi flags one ingredient in Malted Bloomer as an ultra-processed marker: dextrose. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Malted Bloomer?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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