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Yes — Malted Bloomer is ultra-processed.
The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White baton
Tesco
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
Yes — Malted Bloomer by Rowan Hill is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.