Yes — Malted Bloomer is ultra-processed.
The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Yes — Malted Bloomer by Rowan Hill is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains dextrose, which is an industrially refined sugar, as well as several other industrial additives including acidity regulators (calcium sulphate, citric acid), flour treatment agents (ascorbic acid, L-cysteine), and a preservative (calcium propionate).
Nomi flags one ingredient in Malted Bloomer as an ultra-processed marker: dextrose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.