Yes — Luxury french sliced brioche burger buns is ultra-processed.
This brioche burger bun product is ultra-processed. It contains several industrial ingredients and additives characteristic of NOVA ultra-processed foods, including invert sugar syrup (an industrially processed refined syrup), flavouring (an industrial flavour additive), and emulsifier/mono- and diglycerides of fatty acids (used to improve texture and shelf life). These go beyond basic culinary ingredients and place the product in the ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough Crumpets
Jason’s
Not UPF
WHOLEMEAL PITTA
Cohens Bakery
Not UPF
Seeded Wheat Bread
M&S
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Yes — Luxury french sliced brioche burger buns by Specially selected is ultra-processed, so it counts as a UPF (ultra-processed food). This brioche burger bun product is ultra-processed. It contains several industrial ingredients and additives characteristic of NOVA ultra-processed foods, including invert sugar syrup (an industrially processed refined syrup), flavouring (an industrial flavour additive), and emulsifier/mono- and diglycerides of fatty acids (used to improve texture and shelf life). These go beyond basic culinary ingredients and place the product in the ultra-processed category.
Nomi flags 3 ingredients in Luxury french sliced brioche burger buns as ultra-processed markers: invert sugar syrup, flavouring, emulsifier. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.