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Yes — Luxury french sliced brioche burger buns is ultra-processed.
Not a great choice for everyday.
This product is ultra-processed because it contains invert sugar syrup, flavouring, emulsifier, and mono- and diglycerides of fatty acids. These industrially processed sugars and additives are characteristic of ultra-processed formulations. The buns also contain wheat gluten and milk proteins as isolated ingredients, reinforcing the industrial formulation.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Yes — Luxury french sliced brioche burger buns by Specially selected is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains invert sugar syrup, flavouring, emulsifier, and mono- and diglycerides of fatty acids. These industrially processed sugars and additives are characteristic of ultra-processed formulations. The buns also contain wheat gluten and milk proteins as isolated ingredients, reinforcing the industrial formulation.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.