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Yes — Luxury french sliced brioche burger buns is ultra-processed.
Not a great choice for everyday.
This product is ultra-processed because it contains invert sugar syrup, flavouring, emulsifier, and mono- and diglycerides of fatty acids. These industrially processed sugars and additives are characteristic of ultra-processed formulations. The buns also contain wheat gluten and milk proteins as isolated ingredients, reinforcing the industrial formulation.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
THE GREAT WHITE
JASON'S SOURDOUGH
Not UPF
SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS
JASONS SOURDOUGH
Not UPF
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Yes — Luxury french sliced brioche burger buns by Specially selected is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains invert sugar syrup, flavouring, emulsifier, and mono- and diglycerides of fatty acids. These industrially processed sugars and additives are characteristic of ultra-processed formulations. The buns also contain wheat gluten and milk proteins as isolated ingredients, reinforcing the industrial formulation.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.