Specially Selected

Seeded Brioche Burger Buns

Barcode 4088600041995

Scanned 15 times by Nomi users

Yes — Seeded Brioche Burger Buns is ultra-processed.

This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives: invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavouring agents), and emulsifier mono- and diglycerides of fatty acids. According to NOVA, the presence of such additives and refined sugar syrups makes the product ultra-processed.

Ingredients

3 ultra-processed markers

OK

wheat flour

Ground wheat used as a basic baking ingredient; simple, minimally processed cereal product.
OK

pasteurised egg 9%
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

_sesame_ seeds 5%
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

skimmed _milk_ powder 1.5%
OK

gluten

Protein complex formed from wheat; provides structure and elasticity in doughs; widely used as a food ingredient.
OK

concentrated butter(_milk) 1%
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
UPF

milk protein

Milk protein (casein or whey protein) isolated from milk; used as a protein ingredient in foods.
OK

malted rye flour

Rye flour that has been malted, enhancing enzymes and flavor; used in baking and specialty breads.
OK

deactivated yeast (inactive yeast)

Yeast that has been heated or treated to stop fermentation, used as a leavening agent or nutritional supplement without rising.
OK

emulsifier(mono - and diglycerides of fatty acids)
OK

colour(carotenes)

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Common questions about Seeded Brioche Burger Buns

Is Seeded Brioche Burger Buns ultra-processed?

Yes — Seeded Brioche Burger Buns by Specially Selected is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives: invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavouring agents), and emulsifier mono- and diglycerides of fatty acids. According to NOVA, the presence of such additives and refined sugar syrups makes the product ultra-processed.

Which ingredients in Seeded Brioche Burger Buns are ultra-processed?

Nomi flags 3 ingredients in Seeded Brioche Burger Buns as ultra-processed markers: invert sugar syrup, flavouring, milk protein. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.