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Yes — Seeded Brioche Burger Buns is ultra-processed.
This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives: invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavouring agents), and emulsifier mono- and diglycerides of fatty acids. According to NOVA, the presence of such additives and refined sugar syrups makes the product ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
brown sourdough bloomer
Tesco
Not UPF
White Sourdough Bread
Waitrose
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Slow-roast tomato sourdough
Co-op
Not UPF
Classic Torinesi Breadsticks
Crosta Mollica
Not UPF
Sourdough
Waitrose
Not UPF
Sainsbury's San Francisco Style Sourdough
Sainsbury's
Not UPF
Spelt Sourdough Bread
Waitrose
Not UPF
Sensational Soya & Linseed Bread
Vogel’s
Not UPF
Yes — Seeded Brioche Burger Buns by Specially Selected is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives: invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavouring agents), and emulsifier mono- and diglycerides of fatty acids. According to NOVA, the presence of such additives and refined sugar syrups makes the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.