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Yes — Brioche Loaf is ultra-processed.
Not a great choice for everyday.
This brioche loaf is ultra-processed because it contains several industrial ingredients and additives: palm oil, a highly processed refined oil; invert sugar syrup, an industrially processed sugar syrup; flavourings; milk protein, an extracted protein ingredient; mono- and diglycerides of fatty acids, an emulsifier; and calcium propionate, a preservative. These ingredients indicate industrial formulation beyond basic culinary processing.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
All Butter Croissants
Prêt à manger
Not UPF
All Butter Croissants
Coop
Not UPF
4 all butter Croissants
Asda
Not UPF
All butter croissants
Sainsburys
Not UPF
Reduced-Fat All-Butter Croissants
Marks & Spencers
Not UPF
seeded Bread
wildfarmed
Not UPF
Goodies Banana & Date Fruit Bars 6 x
Organix Chunky Fruit
Not UPF
Long Grain Micro Rice
Asda
Not UPF
Pure Basmati Rice
Tilda
Not UPF
plain mini poppadoms
Laila
Not UPF
Yes — Brioche Loaf by Best APPETIT is ultra-processed, so it counts as a UPF (ultra-processed food). This brioche loaf is ultra-processed because it contains several industrial ingredients and additives: palm oil, a highly processed refined oil; invert sugar syrup, an industrially processed sugar syrup; flavourings; milk protein, an extracted protein ingredient; mono- and diglycerides of fatty acids, an emulsifier; and calcium propionate, a preservative. These ingredients indicate industrial formulation beyond basic culinary processing.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.