Yes — Brioche is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and formulations, including: flavourings (added flavours), mono- and diglycerides of fatty acids (emulsifiers), cellulose gum (thickener), palm fat (highly processed refined oil), and colour: carotenes (added colouring). According to NOVA, the presence of such additives and industrially processed ingredients makes the product ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multigrain Bread
Marks & Spencer
Not UPF
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
Yes — Brioche by Aldi is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and formulations, including: flavourings (added flavours), mono- and diglycerides of fatty acids (emulsifiers), cellulose gum (thickener), palm fat (highly processed refined oil), and colour: carotenes (added colouring). According to NOVA, the presence of such additives and industrially processed ingredients makes the product ultra-processed.
Nomi flags 3 ingredients in Brioche as ultra-processed markers: palm fat, flavourings, carotenes. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.