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Yes — Brioche is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and formulations, including: flavourings (added flavours), mono- and diglycerides of fatty acids (emulsifiers), cellulose gum (thickener), palm fat (highly processed refined oil), and colour: carotenes (added colouring). According to NOVA, the presence of such additives and industrially processed ingredients makes the product ultra-processed.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Rye Seed Bread
Schneider Brot
Not UPF
In Store Baked Sourdough Bloomer
Tesco
Not UPF
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
Ultimate Crumpets
M&S
Not UPF
Yes — Brioche by Aldi is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list contains several industrial additives and formulations, including: flavourings (added flavours), mono- and diglycerides of fatty acids (emulsifiers), cellulose gum (thickener), palm fat (highly processed refined oil), and colour: carotenes (added colouring). According to NOVA, the presence of such additives and industrially processed ingredients makes the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.