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Yes — Tiger Bloomer is ultra-processed.
The product is classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients beyond basic culinary components. Specifically: calcium propionate (preservative), dextrose (industrially refined sugar), flour treatment agent L-cysteine, and malted barley flour (used as a processed flavor/enzyme ingredient). These additives place the bread in the NOVA ultra-processed foods category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Yes — Tiger Bloomer by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients beyond basic culinary components. Specifically: calcium propionate (preservative), dextrose (industrially refined sugar), flour treatment agent L-cysteine, and malted barley flour (used as a processed flavor/enzyme ingredient). These additives place the bread in the NOVA ultra-processed foods category.
Nomi flags one ingredient in Tiger Bloomer as an ultra-processed marker: sodium carbonates raising agents. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
