Yes — Flatbreads Salt and Pepper is ultra-processed.
Classified as ultra-processed because it contains palm oil (a highly refined industrial oil) and barley malt extract (an industrial flavoring/extract), which are considered UPF ingredients under NOVA guidelines.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Yes — Flatbreads Salt and Pepper by Jacob's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains palm oil (a highly refined industrial oil) and barley malt extract (an industrial flavoring/extract), which are considered UPF ingredients under NOVA guidelines.
Nomi flags 2 ingredients in Flatbreads Salt and Pepper as ultra-processed markers: palm oil, Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.