Tesco

Brioche Chocolate Chip Rolls

Barcode 5000358240160

Scanned 13 times by Nomi users

Yes — Brioche Chocolate Chip Rolls is ultra-processed.

The product is ultra-processed because it contains industrial additives and processing aids such as emulsifiers (sunflower lecithins; mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate), a thickener (carboxymethylcellulose), and flavouring. These extracted and synthesized ingredients are characteristic of NOVA ultra-processed foods.

Ingredients

2 ultra-processed markers

OK

wheat flour

A basic, refined cereal flour derived from wheat, often enriched with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin).
OK

belgian dark chocolate chips 13% (sugar, cocoa mass)
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
UPF

sunflower lecithin emulsifier

A natural emulsifier extracted from sunflower seeds used to blend oil and water in foods. Labeled as an emulsifier additive; because it is an extracted/isolated ingredient, it is considered ultra-processed (UPF) under NOVA guidelines.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

egg

Egg that has been pasteurized for safety. Core animal protein ingredient used in baking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

emulsifiers (mono - and di-glycerides of fatty acids, sodium stearoyl-2-lactylate)
OK

dried whole milk

Dried form of whole milk, produced by removing water from fresh milk until a powdery substance. It provides dairy solids and fat.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

gluten

Protein complex formed from wheat; provides structure and elasticity in doughs; widely used as a food ingredient.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

thickener (carboxymethylcellulose)
OK

_milk_ proteins
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

ascorbic acid

Vitamin C; antioxidant used to prevent oxidation and preserve color and freshness in foods; a common food additive and nutrient.

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Common questions about Brioche Chocolate Chip Rolls

Is Brioche Chocolate Chip Rolls ultra-processed?

Yes — Brioche Chocolate Chip Rolls by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains industrial additives and processing aids such as emulsifiers (sunflower lecithins; mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate), a thickener (carboxymethylcellulose), and flavouring. These extracted and synthesized ingredients are characteristic of NOVA ultra-processed foods.

Which ingredients in Brioche Chocolate Chip Rolls are ultra-processed?

Nomi flags 2 ingredients in Brioche Chocolate Chip Rolls as ultra-processed markers: sunflower lecithin emulsifier, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.