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Yes — Soft White Medium Bread is ultra-processed.
The bread is ultra-processed because it contains several industrial additives and processing aids, including preservative (E282) and emulsifiers (E472e, E471, E481), which are characteristic of ultra-processed foods under the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
White baton
Tesco
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
The 30 70 medium sliced loaf
M&S
Not UPF
Yes — Soft White Medium Bread by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The bread is ultra-processed because it contains several industrial additives and processing aids, including preservative (E282) and emulsifiers (E472e, E471, E481), which are characteristic of ultra-processed foods under the NOVA classification.
Nomi flags 2 ingredients in Soft White Medium Bread as ultra-processed markers: calcium propionate (e282), emulsifiers (e472e, e471, e481). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.