Yes — Nimble is ultra-processed.
Not a great choice for everyday.
This wholemeal bread is ultra-processed because it contains emulsifier E472e, which is an industrial formulation additive, and preservative E282 (calcium propionate), a pre-identified UPF ingredient. It also contains palm oil, a highly processed and refined oil product. These additives and industrially processed ingredients drive the UPF classification. The wheat flour fortified with calcium, iron, niacin, and thiamine, rapeseed oil, ascorbic acid, yeast, salt, and vinegar do not independently make it UPF.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
wholemeal sourdough bread
Taste the difference
Not UPF
Wheat and Rye Soughdough Half Bloomer
Sainsburys
Not UPF
Parmigiano Reggiano & Poppyseed Torinesi Breadsticks
Crosta & Mollica
Not UPF
Piadina
Crosta & Mollica
Not UPF
Sourdough Bread
Jason's Sourdough
Not UPF
brown sourdough bloomer
Tesco
Not UPF
White Sourdough Bread
Waitrose
Not UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Hovis white
Hovis
Not UPF
Classic Torinesi Breadsticks
Crosta Mollica
Not UPF
Yes — Nimble by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). This wholemeal bread is ultra-processed because it contains emulsifier E472e, which is an industrial formulation additive, and preservative E282 (calcium propionate), a pre-identified UPF ingredient. It also contains palm oil, a highly processed and refined oil product. These additives and industrially processed ingredients drive the UPF classification. The wheat flour fortified with calcium, iron, niacin, and thiamine, rapeseed oil, ascorbic acid, yeast, salt, and vinegar do not independently make it UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.