Yes — Crumpets is ultra-processed.
The crumpets contain preservative calcium propionate, along with other industrial additives (raising agents E450, E500, E501). These extracted and synthesized additives used for preservation and texture make the product ultra-processed under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
2 White Baguettes
Co-op
Not UPF
Seeded Sourdough Bread
No1 Waitrose
Not UPF
Taste the Difference Stonevaked White Baton
Sainsbury's
Not UPF
Dinner rolls
Bake at home
Not UPF
Mini breadsticks
Aldi
Not UPF
Garlic Ciabatta Squares
Carlos
Not UPF
WHITE SOURDOUGH
CELTIC BAKERS
Not UPF
Roast Garlic And Mozzarella Garlic Bread
Crosta And Mollica
Not UPF
Sourdough Brioche Buns
Marks & Spencer
Not UPF
Protein Sourdough Toasting Loaf
Aldi - Specially Selected
Not UPF
Yes — Crumpets by Warburtons is ultra-processed, so it counts as a UPF (ultra-processed food). The crumpets contain preservative calcium propionate, along with other industrial additives (raising agents E450, E500, E501). These extracted and synthesized additives used for preservation and texture make the product ultra-processed under NOVA.
Nomi flags one ingredient in Crumpets as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Crumpets by Jason’s. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.