Hovis

White n Fibre

Barcode 5010003070424

Yes — White n Fibre is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives: calcium propionate (preservative E282), inulin (isolated vegetable fibre), and added wheat protein. These are extracted/isolated ingredients and an explicit preservative, which fall under NOVA ultra-processed criteria.

Ingredients

1 ultra-processed marker

OK

wheat flour (with added calcium, folic acid, iron, niacin, thiamin)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

barley flour (2.5%)
OK

white spelt flour (2.5%)
OK

yeast

Microorganism used as a leavening agent in baking; may include vitamin D-enriched yeast.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

oat flour (1%)
OK

fava bean flour (1%)
OK

vegetable fibre (inulin)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
UPF

calcium lactate

A calcium salt of lactic acid used as a preservative and acidity regulator.
OK

flour treatment agent: ascorbic acid. alergy advice

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Common questions about White n Fibre

Is White n Fibre ultra-processed?

Yes — White n Fibre by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives: calcium propionate (preservative E282), inulin (isolated vegetable fibre), and added wheat protein. These are extracted/isolated ingredients and an explicit preservative, which fall under NOVA ultra-processed criteria.

Which ingredients in White n Fibre are ultra-processed?

Nomi flags one ingredient in White n Fibre as an ultra-processed marker: calcium lactate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.