Yes — wholemeal Seeded Slices Bread is ultra-processed.
The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA guidance. All it takes is one such ingredient for the whole product to be classified as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
In Store Baked Sourdough Bloomer
Tesco
Not UPF
6 PETIT PAINS
TESCO
Not UPF
White sourdough
Asda
Not UPF
Sunflower and spelt loaf
M&S
Not UPF
White Sourdough Bloomer
Sainsburys
Not UPF
Kalamata Olive Bloomer
Sainsbury's Taste the Difference
Not UPF
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Yes — wholemeal Seeded Slices Bread by Hi-Lo is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA guidance. All it takes is one such ingredient for the whole product to be classified as UPF.
Nomi flags 2 ingredients in wholemeal Seeded Slices Bread as ultra-processed markers: soy protein, malted barley extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's, SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.