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No — Rustic Rolls is not ultra-processed.
Ingredients are basic flours, water, yeast, salt, gluten, and ascorbic acid as a flour treatment agent. No industrial extracts, refined syrups, flavorings, emulsifiers, or other ultra-processed additives are present.
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No — Rustic Rolls by Paul Hollywood is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are basic flours, water, yeast, salt, gluten, and ascorbic acid as a flour treatment agent. No industrial extracts, refined syrups, flavorings, emulsifiers, or other ultra-processed additives are present.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.