Paul Hollywood

Rustic Rolls

Barcode 5027952012863

Scanned 21 times by Nomi users

No — Rustic Rolls is not ultra-processed.

Ingredients are basic flours, water, yeast, salt, gluten, and ascorbic acid as a flour treatment agent. No industrial extracts, refined syrups, flavorings, emulsifiers, or other ultra-processed additives are present.

Ingredients

No ultra-processed markers

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rye flour

Finely milled flour produced from rye grains; a common cereal grain used in breads and baked goods.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

flour treatmentagent (ascorbic acid). my rolls are packaged in a protective atmosphere with dever packaging to retain treshness without having to add preservatives. allergy advice: for allergens
OK

including cereals containing gluten
OK

see ingrdentsin may contain traces of nuts
OK

mustard

Seeds and/or prepared mustard used as a spice or condiment; a basic spice/condiment ingredient in cooking.
OK

sesame seeds and lupin suitable for vegetarians

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Common questions about Rustic Rolls

Is Rustic Rolls ultra-processed?

No — Rustic Rolls by Paul Hollywood is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are basic flours, water, yeast, salt, gluten, and ascorbic acid as a flour treatment agent. No industrial extracts, refined syrups, flavorings, emulsifiers, or other ultra-processed additives are present.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.