Hovis

Tasty Wholemeal Medium

Barcode 5010003000339

Scanned 234 times by Nomi users

Yes — Tasty Wholemeal Medium is ultra-processed.

The product is ultra-processed because it contains several industrial additives, including preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides), and added wheat protein and soya flour used as processing/texture aids. These are characteristic of NOVA group 4 ultra-processed foods.

Ingredients

1 ultra-processed marker

OK

wholemeal flour (wheat)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat protein

Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
UPF

calcium lactate

A calcium salt of lactic acid used as a preservative and acidity regulator.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

emulsifier: e472e
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.
OK

wheat flour (with added calcium, folic acid, iron, niacin)
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

View product →

Swap it for something less processed

See all Drinks →

Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about Tasty Wholemeal Medium

Is Tasty Wholemeal Medium ultra-processed?

Yes — Tasty Wholemeal Medium by Hovis is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial additives, including preservative E282 (calcium propionate), emulsifier E472e (mono- and diacetyltartaric acid esters of mono- and diglycerides), and added wheat protein and soya flour used as processing/texture aids. These are characteristic of NOVA group 4 ultra-processed foods.

Which ingredients in Tasty Wholemeal Medium are ultra-processed?

Nomi flags one ingredient in Tasty Wholemeal Medium as an ultra-processed marker: calcium lactate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Tasty Wholemeal Medium?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.