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Seeded Brioche Burger Buns by St Pierre
St Pierre

Seeded Brioche Burger Buns

Barcode 5027952012986
Scanned  46  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Seeded Brioche Burger Buns is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavour additive), and emulsifier (mono- and diglycerides of fatty acids). Under NOVA, the presence of these additives used to modify texture, taste, and shelf life makes the product ultra-processed.

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    egg
    Animal protein product from birds, commonly used as a basic ingredient in many foods.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • UPF
    invert sugar syrup
    A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
  • OK
    sesame seeds (2.5%)
  • OK
    dried skimmed milk
    Dried skimmed milk is powdered milk with fat removed, used as a dairy ingredient to provide protein and calcium.
  • OK
    wheat gluten
    Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    concentrated butter (milk)
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • UPF
    flavouring
    A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
  • UPF
    mono- and diglycerides of fatty acids
    Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
  • OK
    milk proteins
    Proteins derived from milk (e.g., casein, whey proteins) used as a food ingredient to add texture, nutrition, or functional properties.
  • OK
    deactivated yeast (inactive yeast)
    Yeast that has been heated or treated to stop fermentation, used as a leavening agent or nutritional supplement without rising.
  • OK
    malted rye flour
    Rye flour that has been malted, enhancing enzymes and flavor; used in baking and specialty breads.
  • OK
    colour (beta carotene)

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Seeded Brioche Burger Buns

Is Seeded Brioche Burger Buns ultra-processed?

Yes — Seeded Brioche Burger Buns by St Pierre is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as invert sugar syrup (an industrially processed inverted sugar), flavouring (industrial flavour additive), and emulsifier (mono- and diglycerides of fatty acids). Under NOVA, the presence of these additives used to modify texture, taste, and shelf life makes the product ultra-processed.

Which ingredients in Seeded Brioche Burger Buns are ultra-processed?

Nomi flags 3 ingredients in Seeded Brioche Burger Buns as ultra-processed markers: invert sugar syrup, flavouring, mono- and diglycerides of fatty acids. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Seeded Brioche Burger Buns?

Nomi has reviewed similar products that are not ultra-processed, including Everyday White Rolls by Jason's, 4 White Rolls by Marks & Spencer, CIABATTA ROLLS by Aldi. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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