Paul Hollywood

Ready to Bake Multi-Seed Rolls

Barcode 5027952014621

Scanned 22 times by Nomi users

Yes — Ready to Bake Multi-Seed Rolls is ultra-processed.

Classified as ultra-processed because the ingredient list includes malted barley flour, which is an industrially processed extract used as a flavor enhancer according to the provided guidance for the NOVA system. All other listed ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour is sufficient to classify the product as UPF.

Ingredients

No ultra-processed markers

OK

_wheat__ flour
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rye flour

Ground rye grain used for baking; provides denser texture and distinct rye flavor.
OK

mixed seeds 7% (sunflower seeds, linseeds, millet, _sesame_ seeds)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

gluten

Protein complex formed from wheat; provides structure and elasticity in doughs; widely used as a food ingredient.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

soy flour

Finely ground soybeans used as a gluten-free flour substitute in baking and sauces.
OK

oat flakes

Rolled oat grains typically used for breakfast cereals; a basic cereal ingredient.
OK

malted wheat flour

Flour made from wheat that has been malted (sprouted and dried), used to provide malt flavor and fermentable sugars.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

malted barley flour

Flour milled from malted barley, used in baking to add flavor and baking properties; a single-ingredient cereal product.
OK

ascorbic acid (flour treatment agent)

Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

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Common questions about Ready to Bake Multi-Seed Rolls

Is Ready to Bake Multi-Seed Rolls ultra-processed?

Yes — Ready to Bake Multi-Seed Rolls by Paul Hollywood is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes malted barley flour, which is an industrially processed extract used as a flavor enhancer according to the provided guidance for the NOVA system. All other listed ingredients are minimally processed or basic culinary ingredients, but the presence of malted barley flour is sufficient to classify the product as UPF.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.