Yes — Ainsley Harriott Roasted Vegetable Couscous is ultra-processed.
This product is ultra-processed because it contains industrial ingredients and additives such as maltodextrin, palm oil, and natural flavourings, which are characteristic of NOVA Group 4 ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
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Yes — Ainsley Harriott Roasted Vegetable Couscous by Ainsley Harriott is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains industrial ingredients and additives such as maltodextrin, palm oil, and natural flavourings, which are characteristic of NOVA Group 4 ultra-processed foods.
Nomi flags 4 ingredients in Ainsley Harriott Roasted Vegetable Couscous as ultra-processed markers: maltodextrin, palm oil, natural flavourings (contain barley), colours (paprika extract). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sweet & Fluffy Cous Cous by Sainsbury's, Wholewheat Couscous by Sainsburys, Moroccan style Fruity Couscous by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.