Yes — Extra Special Wholemeal Multigrain Sliced Loaf is ultra-processed.
Classified as ultra-processed because it contains palm fat and palm oil (highly refined industrial oils) and flour treatment agent (ascorbic acid as an additive), which are industrial ingredients/additives per NOVA-style criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Ciabatta Roll
Tesco
Not UPF
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
wildfarmed sliced white
wildfarmed
Not UPF
Yes — Extra Special Wholemeal Multigrain Sliced Loaf by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains palm fat and palm oil (highly refined industrial oils) and flour treatment agent (ascorbic acid as an additive), which are industrial ingredients/additives per NOVA-style criteria.
Nomi flags 2 ingredients in Extra Special Wholemeal Multigrain Sliced Loaf as ultra-processed markers: palm fat, palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.