Yes — Extra Special Mixed Seed Sourdough is ultra-processed.
The product is classified as ultra-processed (UPF). The ingredient list contains malted barley extract and yeast extract, which are industrially processed flavoring ingredients, and golden syrup components are implied via 'golden linseeds' context and malt extracts. Yeast extract is a pre-identified UPF ingredient. These extracted/isolated additives go beyond basic culinary ingredients and therefore make the bread an ultra-processed food according to NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Multiseed loaf
Sainsbury
Not UPF
Seeded multigrain bloomer
Not UPF
6 Seed & Cereal Original Pitta
The Food Doctor
Not UPF
Plain Breadsticks
ASDA
Not UPF
Taste the Difference Luxury Sourdough Crumpets
Taste the difference, Sainsbury's
Not UPF
Stonebaked Ciabatta
Sainsbury's
Not UPF
Hovis Granary
Hovis
Not UPF
Rye & Wheat Sourdough
Waitrose
Not UPF
Croissants
Tesco
Not UPF
Ciabatta Roll
Tesco
Not UPF
Yes — Extra Special Mixed Seed Sourdough by Asda Extra Special is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). The ingredient list contains malted barley extract and yeast extract, which are industrially processed flavoring ingredients, and golden syrup components are implied via 'golden linseeds' context and malt extracts. Yeast extract is a pre-identified UPF ingredient. These extracted/isolated additives go beyond basic culinary ingredients and therefore make the bread an ultra-processed food according to NOVA.
Nomi flags 3 ingredients in Extra Special Mixed Seed Sourdough as ultra-processed markers: malted barley extract, yeast extract, ascorbic acid (flour treatment agent). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.