Tesco

Chocolate Chip Brioche Rolls

Barcode 5059697720895

Scanned 11 times by Nomi users

Yes — Chocolate Chip Brioche Rolls is ultra-processed.

The product is classified as ultra-processed because it contains several industrial additives and formulations: dark chocolate chips (13%) (which themselves typically contain emulsifiers and added flavourings), emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate), thickener (sodium carboxy methyl cellulose), and flavouring. These extracted and industrially produced additives place the product in the NOVA ultra-processed (UPF) category, even though it also contains basic culinary ingredients like wheat flour, sugar, egg, oil, and yeast.

Ingredients

4 ultra-processed markers

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
UPF

dark chocolate chips (13% cacao)

Small chips of dark chocolate with 13% cacao content, commonly used in cookies and baking.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

pasteurised egg

A basic animal-derived food ingredient from eggs. Used as a protein source in dishes.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

emulsifiers: mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate

Food additives used to improve texture, stability and shelf-life by acting as emulsifiers.
OK

dried milk (milk powder)

Milk powder produced by drying milk, a processed dairy product.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

thickener: sodium carboxymethyl cellulose (cmc)

Thickening agent used to modify viscosity and improve mouthfeel in foods.
OK

milk proteins

Proteins derived from milk (e.g., casein, whey proteins) used as a food ingredient to add texture, nutrition, or functional properties.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

ascorbic acid

Vitamin C; antioxidant used to prevent oxidation and preserve color and freshness in foods; a common food additive and nutrient.

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Common questions about Chocolate Chip Brioche Rolls

Is Chocolate Chip Brioche Rolls ultra-processed?

Yes — Chocolate Chip Brioche Rolls by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and formulations: dark chocolate chips (13%) (which themselves typically contain emulsifiers and added flavourings), emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate), thickener (sodium carboxy methyl cellulose), and flavouring. These extracted and industrially produced additives place the product in the NOVA ultra-processed (UPF) category, even though it also contains basic culinary ingredients like wheat flour, sugar, egg, oil, and yeast.

Which ingredients in Chocolate Chip Brioche Rolls are ultra-processed?

Nomi flags 4 ingredients in Chocolate Chip Brioche Rolls as ultra-processed markers: dark chocolate chips (13% cacao), emulsifiers: mono- and diglycerides of fatty acids; sodium stearoyl-2-lactylate, thickener: sodium carboxymethyl cellulose (cmc), flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.