Yes — superloaf is ultra-processed.
Classified as ultra-processed because it contains guar gum and acacia gum (industrial emulsifiers/thickeners), as well as palm oil (a highly refined industrial oil).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
Yes — superloaf by modern baker is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains guar gum and acacia gum (industrial emulsifiers/thickeners), as well as palm oil (a highly refined industrial oil).
Nomi flags one ingredient in superloaf as an ultra-processed marker: guar gum. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible, Triple Malt Sourdough Bread with Seeds by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.