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Exceptional Superseeded Sliced Loaf by Asda
Asda

Exceptional Superseeded Sliced Loaf

Barcode 5063089498866
Scanned  27  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Exceptional Superseeded Sliced Loaf is ultra-processed.

This bread is ultra-processed because it contains several industrial ingredients and additives, notably palm fat, palm oil, malted barley flour (used as a processed flavor/enzyme ingredient), and a flour treatment agent (ascorbic acid). These go beyond basic culinary ingredients and indicate an industrially formulated product rather than a minimally processed bread.

Ingredients

3 ultra-processed markers
  • OK
    fortified wheat flour (wheat flour)
    Wheat flour that has been enriched with vitamins and minerals (e.g., iron, B vitamins).
  • OK
    calcium carbonate
    A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
  • OK
    iron
    Essential mineral used as a nutrient or fortifying ingredient in foods.
  • OK
    niacin (vitamin b3)
    An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
  • OK
    thiamin (b1)
    A water-soluble B vitamin (vitamin B1) essential for carbohydrate metabolism and nervous system function.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    mixed seeds (17%) [sunflower seeds
    A mixed seed mix containing primarily sunflower seeds; further details unclear due to incomplete bracket. Used as a general seed mix ingredient.
  • OK
    brown linseeds
    Brown flaxseeds (linseeds) used as a source of fiber and healthy fats in cooking. Typically sold as whole seeds.
  • OK
    millet
    A small, gluten-free cereal grain used as a staple in various cuisines. Nutty-flavored, high in fiber and minerals.
  • OK
    golden flaxseeds
    Harvested seeds of the flax plant, pale golden in color; commonly used ground or whole in baking, cereals, and smoothies for fiber and omega-3 fatty acids.
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.
  • OK
    pumpkin seeds
    Pumpkin seeds (pepitas) used as a snack or ingredient; commonly sold in shelled form.
  • OK
    malted wheat flakes
    A processed breakfast cereal made by malting wheat and flaking; typically used as a cereal or ingredient in foods.
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    rapeseed oil
    A basic vegetable oil derived from rapeseed, commonly used in cooking and food preparation. Not inherently processed beyond typical refining. Considered a standard culinary ingredient.
  • UPF
    palm fat
    A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
  • UPF
    palm oil
    Palm oil derived from the fruit of oil palms. When refined/processed, it is a highly processed oil product often used in processed foods.
  • OK
    rye flour
    Finely milled flour produced from rye grains; a common cereal grain used in breads and baked goods.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • OK
    spirit vinegar
    A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
  • UPF
    flour treatment agent (ascorbic acid)
    A flour improver containing ascorbic acid (vitamin C) used to strengthen dough and improve loaf volume. Typically added in small amounts during milling or baking.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

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Common questions about Exceptional Superseeded Sliced Loaf

Is Exceptional Superseeded Sliced Loaf ultra-processed?

Yes — Exceptional Superseeded Sliced Loaf by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains several industrial ingredients and additives, notably palm fat, palm oil, malted barley flour (used as a processed flavor/enzyme ingredient), and a flour treatment agent (ascorbic acid). These go beyond basic culinary ingredients and indicate an industrially formulated product rather than a minimally processed bread.

Which ingredients in Exceptional Superseeded Sliced Loaf are ultra-processed?

Nomi flags 3 ingredients in Exceptional Superseeded Sliced Loaf as ultra-processed markers: palm fat, palm oil, flour treatment agent (ascorbic acid). See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Exceptional Superseeded Sliced Loaf?

Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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