Yes — Exceptional Superseeded Sliced Loaf is ultra-processed.
This bread is ultra-processed because it contains several industrial ingredients and additives, notably palm fat, palm oil, malted barley flour (used as a processed flavor/enzyme ingredient), and a flour treatment agent (ascorbic acid). These go beyond basic culinary ingredients and indicate an industrially formulated product rather than a minimally processed bread.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
White baton
Tesco
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White Thinned Sourdough Loaf
ASDA
Not UPF
Half Baguette
M&S Bakery
Not UPF
Yes — Exceptional Superseeded Sliced Loaf by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains several industrial ingredients and additives, notably palm fat, palm oil, malted barley flour (used as a processed flavor/enzyme ingredient), and a flour treatment agent (ascorbic acid). These go beyond basic culinary ingredients and indicate an industrially formulated product rather than a minimally processed bread.
Nomi flags 3 ingredients in Exceptional Superseeded Sliced Loaf as ultra-processed markers: palm fat, palm oil, flour treatment agent (ascorbic acid). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.