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Exceptional Wholemeal Superseeded Sliced Loaf by Asda
Asda

Exceptional Wholemeal Superseeded Sliced Loaf

Barcode 5063089798782
Scanned  11  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Exceptional Wholemeal Superseeded Sliced Loaf is ultra-processed.

This wholemeal seeded sliced loaf is classified as ultra-processed because it contains palm fat and palm oil, which are highly processed and refined oils. These ingredients are the contributing UPF ingredients. Ascorbic acid is a basic flour treatment agent and does not by itself make the bread ultra-processed.

Ingredients

2 ultra-processed markers
  • OK
    wholemeal wheat flour
    A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    mixed seeds (15%) [sunflower seed
  • OK
    brown linseeds
    Brown flaxseeds (linseeds) used as a source of fiber and healthy fats in cooking. Typically sold as whole seeds.
  • OK
    millet
    A small, gluten-free cereal grain used as a staple in various cuisines. Nutty-flavored, high in fiber and minerals.
  • OK
    golden flaxseeds
    Harvested seeds of the flax plant, pale golden in color; commonly used ground or whole in baking, cereals, and smoothies for fiber and omega-3 fatty acids.
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.
  • OK
    pumpkin seeds
    Pumpkin seeds (pepitas) used as a snack or ingredient; commonly sold in shelled form.
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    malted wheat flake
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    rapeseed oil
    A basic vegetable oil derived from rapeseed, commonly used in cooking and food preparation. Not inherently processed beyond typical refining. Considered a standard culinary ingredient.
  • UPF
    palm fat
    A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
  • UPF
    palm oil
    Palm oil derived from the fruit of oil palms. When refined/processed, it is a highly processed oil product often used in processed foods.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    toasted rye flakes
    Flaked rye grains that have been toasted to add a nutty flavor, used in cereals and baking.
  • OK
    soy flour
    A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
  • OK
    spirit vinegar
    A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
  • OK
    barley flour
    Fine flour ground from barley; used in baking and as a cereal ingredient.
  • OK
    ascorbic acid (flour treatment agent)
    Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Exceptional Wholemeal Superseeded Sliced Loaf

Is Exceptional Wholemeal Superseeded Sliced Loaf ultra-processed?

Yes — Exceptional Wholemeal Superseeded Sliced Loaf by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). This wholemeal seeded sliced loaf is classified as ultra-processed because it contains palm fat and palm oil, which are highly processed and refined oils. These ingredients are the contributing UPF ingredients. Ascorbic acid is a basic flour treatment agent and does not by itself make the bread ultra-processed.

Which ingredients in Exceptional Wholemeal Superseeded Sliced Loaf are ultra-processed?

Nomi flags 2 ingredients in Exceptional Wholemeal Superseeded Sliced Loaf as ultra-processed markers: palm fat, palm oil. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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