Yes — 4 White Bread Rolls is ultra-processed.
Ultra-processed due to industrial emulsifiers and palm-derived fats.
This product is ultra-processed because it contains emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids—which are industrial additives used to modify texture and stability. It also contains palm oil and palm fat, which are pre-identified ultra-processed ingredients because palm oil is highly processed and refined. Fortified wheat flour, rapeseed oil, sugar, yeast, salt, and ascorbic acid do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
Multi-Seed Flatbread Thins
Rivercote
Not UPF
MINI BREADSTICKS Pizza Flavour
BAKES
Not UPF
Bake at home white petits pains
Sainsbury's
Not UPF
White baton
Tesco
Not UPF
Yes — 4 White Bread Rolls by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids—which are industrial additives used to modify texture and stability. It also contains palm oil and palm fat, which are pre-identified ultra-processed ingredients because palm oil is highly processed and refined. Fortified wheat flour, rapeseed oil, sugar, yeast, salt, and ascorbic acid do not independently make it ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.