Yes — 4 White Bread Rolls is ultra-processed.
Ultra-processed due to industrial emulsifiers and palm-derived fats.
This product is ultra-processed because it contains emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids—which are industrial additives used to modify texture and stability. It also contains palm oil and palm fat, which are pre-identified ultra-processed ingredients because palm oil is highly processed and refined. Fortified wheat flour, rapeseed oil, sugar, yeast, salt, and ascorbic acid do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough
Jason's
Not UPF
Rye & Mixed Seed Sourdough Bread
Tesco
Not UPF
Seeded Sourdough Bread
Specially Selected
Not UPF
Everyday White Rolls
Jason's
Not UPF
Dark Rye Sourdough
Specially Selected
Not UPF
Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil
Crosta & Mollica
Not UPF
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Yes — 4 White Bread Rolls by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains emulsifiers—mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids—which are industrial additives used to modify texture and stability. It also contains palm oil and palm fat, which are pre-identified ultra-processed ingredients because palm oil is highly processed and refined. Fortified wheat flour, rapeseed oil, sugar, yeast, salt, and ascorbic acid do not independently make it ultra-processed.
Nomi flags 2 ingredients in 4 White Bread Rolls as ultra-processed markers: palm oil, palm fat. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.