Nomi
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Yes — Wraps is ultra-processed.
The ingredient list is valid. The product is ultra-processed because it contains several industrial additives and ultra-processed ingredients, including palm oil (huile de palme – a highly refined oil), multiple stabilizers and thickeners (E422 glycerol, E412 guar gum, E466 carboxymethylcellulose), emulsifier E471 (mono- and diglycerides of fatty acids), preservatives (E282 calcium propionate, E202 potassium sorbate), flour treatment agent E920, and especially dextrose, which is an industrially refined sugar. These additives and industrial ingredients place the product in the NOVA ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Seedlip Slices x8
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White crusty bloomer 600g
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Wildfarmed White Rolls
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Not UPF
Brown Sourdough Bloomer
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Not UPF
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Yes — Wraps by Poco Loco is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because it contains several industrial additives and ultra-processed ingredients, including palm oil (huile de palme – a highly refined oil), multiple stabilizers and thickeners (E422 glycerol, E412 guar gum, E466 carboxymethylcellulose), emulsifier E471 (mono- and diglycerides of fatty acids), preservatives (E282 calcium propionate, E202 potassium sorbate), flour treatment agent E920, and especially dextrose, which is an industrially refined sugar. These additives and industrial ingredients place the product in the NOVA ultra-processed category.
Nomi flags 2 ingredients in Wraps as ultra-processed markers: palm oil, dextrose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
