Ferrero

Nutella

Barcode 80177173

Scanned 670 times by Nomi users

Yes — Nutella is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed (UPF) according to NOVA because it contains industrial additives and ingredients typical of ultra-processed foods. Specifically: palm oil (a highly refined industrial oil identified as UPF), emulsifier lecithins (industrial emulsifier), and vanillin (an isolated flavouring compound). These ingredients go beyond basic culinary processing and are characteristic of ultra-processed formulations.

Ingredients

2 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

hazelnuts (13%)
OK

skimmed milk powder (8,7%)
OK

fat-reduced cocoa (7,4%)
OK

emulsifier: lecithins ( soya )
UPF

vanillin

A flavoring agent used to impart vanilla aroma and taste; can be natural or synthetic.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Chocolate Hazelnut Spread

Pip & Nut

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Not Ultra-Processed

Creamy Chocolate and hazelnut butter

plants

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Common questions about Nutella

Is Nutella ultra-processed?

Yes — Nutella by Ferrero is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) according to NOVA because it contains industrial additives and ingredients typical of ultra-processed foods. Specifically: palm oil (a highly refined industrial oil identified as UPF), emulsifier lecithins (industrial emulsifier), and vanillin (an isolated flavouring compound). These ingredients go beyond basic culinary processing and are characteristic of ultra-processed formulations.

Which ingredients in Nutella are ultra-processed?

Nomi flags 2 ingredients in Nutella as ultra-processed markers: palm oil, vanillin. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Nutella?

Nomi has reviewed similar products that are not ultra-processed, including Chocolate Hazelnut Spread by Pip & Nut, Creamy Chocolate and hazelnut butter by plants. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.