Yes — Mini Luxury Hot Cross Buns is ultra-processed.
The product contains several ultra-processed ingredients/additives according to NOVA: e471, e472e, e470a (emulsifiers), invert sugar syrup (industrially processed sugar syrup), dextrin (industrial carbohydrate), palm fat (refined palm oil), and flavouring. Any one of these would make it UPF; together they clearly classify the product as ultra-processed.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Dark Milk Chocolate
M&S Collection
Not UPF
Fruit rolls černý rybíz
Bear, Bear Nibbles
Not UPF
SALTY DARK CHOCOLATE
Hu
Not UPF
Mango Pure Fruit Wind Ups
Alesto
Not UPF
Vanilla Crunch Dark Chocolate
Hu
Not UPF
Plain Poppadoms
Lidl
Not UPF
Waitrose No1 Dark Chocolate
Waitrose
Not UPF
Chocolate Dipped Fruits & Nuts
Deliciously Ella
Not UPF
Fitzroy Rich & Smooth Dark Chocolate
Montezuma's
Not UPF
Dark 85%
Raw Halo
Not UPF
Yes — Mini Luxury Hot Cross Buns by M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA: e471, e472e, e470a (emulsifiers), invert sugar syrup (industrially processed sugar syrup), dextrin (industrial carbohydrate), palm fat (refined palm oil), and flavouring. Any one of these would make it UPF; together they clearly classify the product as ultra-processed.
Nomi flags one ingredient in Mini Luxury Hot Cross Buns as an ultra-processed marker: e472e (esterified mono- and diglycerides of fatty acids). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.