Sainsburys, Imperfect Foods

Whole Wheat Sliced Bread

Barcode 00291521

Scanned 6 times by Nomi users

No — Whole Wheat Sliced Bread is not ultra-processed.

The ingredient list consists of fruit purees (pear, prune, banana), water, ascorbic acid (vitamin C as an antioxidant), and concentrated lemon juice. These are basic or minimally processed ingredients with no industrial additives, refined syrups, emulsifiers, artificial sweeteners, or other ultra-processed markers per NOVA; therefore this product is not classified as ultra-processed.

Ingredients

No ultra-processed markers

OK

pear puree (65%) (pear, antioxidant: ascorbic acid*) prune puree (25%) (prunes)
OK

water

A clear, tasteless liquid essential for life; widely used as a beverage, cooking medium, and ingredient. Note: the asterisk may indicate optional or certified water, but does not change its culinary use.
OK

banana puree (10%)
OK

concentrated lemon juice. *permitted non-organic ingredient. 0029

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Common questions about Whole Wheat Sliced Bread

Is Whole Wheat Sliced Bread ultra-processed?

No — Whole Wheat Sliced Bread by Sainsburys, Imperfect Foods is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list consists of fruit purees (pear, prune, banana), water, ascorbic acid (vitamin C as an antioxidant), and concentrated lemon juice. These are basic or minimally processed ingredients with no industrial additives, refined syrups, emulsifiers, artificial sweeteners, or other ultra-processed markers per NOVA; therefore this product is not classified as ultra-processed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.