Yes — Croissants is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and UPF ingredients, including palm oil (a highly processed refined oil), emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate), flavouring, thickener (locust bean gum), colour (carotenes), and malted wheat flour as a processed flavouring agent. These go beyond basic culinary ingredients and indicate an industrial formulation according to the NOVA system.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Hand finished seeded sourdough bread
Coop
Not UPF
White Sourdough
Sainsbury's
Not UPF
White Sourdough Loaf
Specially Selected
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Hand Finished White Sourdough
Coop
Not UPF
Wholemeal Pittas
Sainsbury's
Not UPF
Sourdough Wholemeal Ciabattin
Jason's
Not UPF
6 Wholemeal Pittas
Village Bakery
Not UPF
Durum wheat flatbreads
crosta & mollica
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Yes — Croissants by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and UPF ingredients, including palm oil (a highly processed refined oil), emulsifiers (mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate), flavouring, thickener (locust bean gum), colour (carotenes), and malted wheat flour as a processed flavouring agent. These go beyond basic culinary ingredients and indicate an industrial formulation according to the NOVA system.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.