Sainsbury's

Sainsbury's seeded white bloomer

Barcode 01145946

No — Sainsbury's seeded white bloomer is not ultra-processed.

Ingredients are basic culinary components (fortified wheat flour, water, seeds, salt, yeast, ascorbic acid as flour treatment). No industrial sweeteners, flavorings, emulsifiers, or complex additives are present, so it is not classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

poppy seed

Small edible seeds from the opium poppy (Papaver somniferum), commonly used for texture and flavor in baked goods and salads.
OK

quinoa

A gluten-free pseudocereal; small seeds used as a grain substitute with a nutty flavor and high protein content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

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Common questions about Sainsbury's seeded white bloomer

Is Sainsbury's seeded white bloomer ultra-processed?

No — Sainsbury's seeded white bloomer by Sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are basic culinary components (fortified wheat flour, water, seeds, salt, yeast, ascorbic acid as flour treatment). No industrial sweeteners, flavorings, emulsifiers, or complex additives are present, so it is not classified as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.