By sainsbury's

Wholemeal Deli Rolls

Barcode 01568622

Scanned 19 times by Nomi users

Yes — Wholemeal Deli Rolls is ultra-processed.

The product contains ultra-processed ingredients/additives including emulsifiers (mono- and diglycerides of fatty acids; mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids) and refined palm oil/fat. These industrial formulations and additives classify the product as ultra-processed according to NOVA.

Ingredients

2 ultra-processed markers

OK

wholemeal wheat flour

A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

oats (8%)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

wheat fibre

A plant-derived dietary fiber from wheat, used as a bulking agent or texturizer in foods.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

emulsifiers: mono - and diglycerides of fatty acids
OK

mono - and diacetyl tartaric acid esters of mono - and diglycerides of fatty acids; yeast
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholemeal Deli Rolls

Is Wholemeal Deli Rolls ultra-processed?

Yes — Wholemeal Deli Rolls by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains ultra-processed ingredients/additives including emulsifiers (mono- and diglycerides of fatty acids; mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids) and refined palm oil/fat. These industrial formulations and additives classify the product as ultra-processed according to NOVA.

Which ingredients in Wholemeal Deli Rolls are ultra-processed?

Nomi flags 2 ingredients in Wholemeal Deli Rolls as ultra-processed markers: palm oil, palm fat. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.