No — White crusty bloomer 600g is not ultra-processed.
Ingredients are basic bread ingredients (wheat flour, water, salt, yeast) plus standard fortification (calcium carbonate, iron, niacin, thiamin) and ascorbic acid as a flour treatment agent. No industrial sweeteners, flavourings, emulsifiers, stabilizers, or highly processed oils are present, so this is not considered an ultra-processed food under NOVA.
Other breads & wraps products Nomi has analysed ingredient by ingredient.
NYC Bagels The original
New York Bakery
UPF
6 White Pittas
By Sainsbury's,Sainsbury’s
Not UPF
Sliced Malt Loaf
Soreen
UPF
The wholemeal Rustic Bloomer
Village Bakery
UPF
Hovis white
Hovis
Not UPF
Tesco wholemeal bread
Tesco
UPF
Slow-roast tomato sourdough
Co-op
Not UPF
Soft & Sliced 5 Bagels Plain
Warburtons
UPF
Thins Multi-Seed Flatbreads
Ryvita
UPF
8 Wholemeal Tortilla Wraps
Sainsbury's
UPF
No — White crusty bloomer 600g by Tesco is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are basic bread ingredients (wheat flour, water, salt, yeast) plus standard fortification (calcium carbonate, iron, niacin, thiamin) and ascorbic acid as a flour treatment agent. No industrial sweeteners, flavourings, emulsifiers, stabilizers, or highly processed oils are present, so this is not considered an ultra-processed food under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.