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Wholemeal Seeded Farmhouse Loaf by Deluxe
Deluxe

Wholemeal Seeded Farmhouse Loaf

Barcode 20511296
Scanned  142  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Wholemeal Seeded Farmhouse Loaf is ultra-processed.

The product is classified as ultra-processed (UPF). It contains several industrially processed ingredients and additives, including palm oil, palm fat, caramelised sugar syrup (all pre-identified UPF ingredients), as well as emulsifier (rapeseed lecithins) and wheat gluten. These are industrial formulations/additives used for texture, shelf life, and processing rather than basic home-cooking ingredients, which places the bread in the ultra-processed category under NOVA.

Ingredients

3 ultra-processed markers
  • OK
    wholemeal wheat flour
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    mixed seeds 14% (brown linseed, toasted brown linseed, sunflower seeds, toasted sunflower seeds, pumpkin seeds, poppy seeds, millet seeds, golden linseed)
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    wheat gluten
    A protein from wheat used as a binder and to improve dough elasticity.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    malted barley flour
    Barley flour that has been malted to develop enzymes for brewing or baking.
  • OK
    brown sugar
    Unrefined or partially refined sugar with molasses giving a brown color and distinctive flavor; a basic sweetener.
  • OK
    fermented wheat flour
    Wheat flour that has undergone fermentation, often used in sourdough or fermented doughs; not an industrial processing ingredient.
  • OK
    wheat flour
    A basic cereal flour made from wheat, commonly used as a staple ingredient in bread and other baked goods. The parenthetical lists fortificants typically added during milling.
  • OK
    soy flour
    A fine meal made from ground roasted soybeans, used as a protein-rich flour substitute in baking and cooking.
  • OK
    spirit vinegar
    A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • UPF
    palm fat
    A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • OK
    emulsifier (rapeseed lecithins)
  • UPF
    caramelised sugar syrup
    A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
  • OK
    ascorbic acid (flour treatment agent)
    Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholemeal Seeded Farmhouse Loaf

Is Wholemeal Seeded Farmhouse Loaf ultra-processed?

Yes — Wholemeal Seeded Farmhouse Loaf by Deluxe is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains several industrially processed ingredients and additives, including palm oil, palm fat, caramelised sugar syrup (all pre-identified UPF ingredients), as well as emulsifier (rapeseed lecithins) and wheat gluten. These are industrial formulations/additives used for texture, shelf life, and processing rather than basic home-cooking ingredients, which places the bread in the ultra-processed category under NOVA.

Which ingredients in Wholemeal Seeded Farmhouse Loaf are ultra-processed?

Nomi flags 3 ingredients in Wholemeal Seeded Farmhouse Loaf as ultra-processed markers: palm oil, palm fat, caramelised sugar syrup. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholemeal Seeded Farmhouse Loaf?

Nomi has reviewed similar products that are not ultra-processed, including seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible, Triple Malt Sourdough Bread with Seeds by Waitrose. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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