Yes — Wholemeal Seeded Farmhouse Loaf is ultra-processed.
The product is classified as ultra-processed (UPF). It contains several industrially processed ingredients and additives, including palm oil, palm fat, caramelised sugar syrup (all pre-identified UPF ingredients), as well as emulsifier (rapeseed lecithins) and wheat gluten. These are industrial formulations/additives used for texture, shelf life, and processing rather than basic home-cooking ingredients, which places the bread in the ultra-processed category under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Ciabatta Roll
Tesco
Not UPF
Sainsburys White Sourdough Bloomer
Sainsbury’s sourdough bloomer
Not UPF
wildfarmed sliced white
wildfarmed
Not UPF
Multiseed Loaf
Sainsbury's Taste The Difference
Not UPF
sourdough malted ciabattini
Jason's
Not UPF
Multigrain Bread
Marks & Spencer
Not UPF
Seedlip Slices x8
The Heart of Nature
Not UPF
White crusty bloomer 600g
Tesco
Not UPF
Wildfarmed White Rolls
Wildfarmed
Not UPF
Brown Sourdough Bloomer
Co Op
Not UPF
Yes — Wholemeal Seeded Farmhouse Loaf by Deluxe is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains several industrially processed ingredients and additives, including palm oil, palm fat, caramelised sugar syrup (all pre-identified UPF ingredients), as well as emulsifier (rapeseed lecithins) and wheat gluten. These are industrial formulations/additives used for texture, shelf life, and processing rather than basic home-cooking ingredients, which places the bread in the ultra-processed category under NOVA.
Nomi flags 3 ingredients in Wholemeal Seeded Farmhouse Loaf as ultra-processed markers: palm oil, palm fat, caramelised sugar syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible, Triple Malt Sourdough Bread with Seeds by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.