M&S Bakery

Wholemeal Bloomer

Barcode 29076604

Scanned 19 times by Nomi users

Yes — Wholemeal Bloomer is ultra-processed.

Product contains ultra-processed ingredients including palm oil (a highly refined oil), emulsifiers E472e and E471, and flour treatment agent ascorbic acid used industrially. Presence of these additives classifies the bread as ultra-processed under NOVA.

Ingredients

2 ultra-processed markers

OK

wholemeal wheat flour

Coarsely milled whole wheat flour containing bran, germ, and endosperm; used as a staple baking ingredient in breads and pastries.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

yeast

Microorganism used as a leavening agent in baking; may include vitamin D-enriched yeast.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat bran

Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
OK

wheat flour

Ground cereal grain flour from wheat; a basic, staple baking ingredient.
OK

honey

A natural sweet viscous liquid produced by bees from floral nectar; widely used as a sweetener in foods.
OK

emulsifier: e472e
UPF

mono- and diglycerides

A common food additive used as an emulsifier made from glycerides of fatty acids; often derived from vegetable fats. It helps improve texture and shelf-life.
OK

malted wheat

Wheat that has been germinated and dried to stop enzyme activity, often used as a malt in baking or brewing; provides sweet, malty flavors.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

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Common questions about Wholemeal Bloomer

Is Wholemeal Bloomer ultra-processed?

Yes — Wholemeal Bloomer by M&S Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains ultra-processed ingredients including palm oil (a highly refined oil), emulsifiers E472e and E471, and flour treatment agent ascorbic acid used industrially. Presence of these additives classifies the bread as ultra-processed under NOVA.

Which ingredients in Wholemeal Bloomer are ultra-processed?

Nomi flags 2 ingredients in Wholemeal Bloomer as ultra-processed markers: palm oil, mono- and diglycerides. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.